GOODHOME LAUNCH THE BRIEF
Launch the GoodHome brand to the public with a piece of emotive content and an explanation of why it was created.
GOODHOME LAUNCH THE BRIEF
With GoodHome’s new offering focused on making the home improvement process much more simple, we needed to give people a reason to start their projects. We found that people were willing to go through a number of tough and costly experiences to find happiness but had simply never linked happiness to their homes before.
We worked alongside Kingfisher and Meik Wiking, a leading figure at the Happiness Research Institute, to conduct a report and find out how much of an effect people’s homes have on their happiness. The results found that our home is significantly more important to our happiness than our income or job, or even personal appearance.
In order to reveal this information to the public and create a piece of emotive content, we orchestrated a talk by Meik Wiking as a genuine live event. The event was hosted Ted Talk style, with our host challenging the audience to admit how much money they’d spent trying to find happiness. This was done in a light hearted and comical way, ultimately revealing the true path to happiness is through the home.
Alongside the video content we created an editorial press report that could be sent out to media. We worked closely with a team of designers to bring the new brand to life and instructed Getty images to visit real peoples homes to capture the photography. it was key that the stories of real people and their real homes came through in our research, reiterating the message the GoodHomes was was for real people.
