Monopoly content refresh
As part of a content refresh for Monopoly, I worked with the copy writer on the account to develop a new look and feel for the brand's social channels. With a change in target audience, I developed a new illustrative style for the posts, taking inspiration from popular memes and emoticons. The content was intended to tie into real time events and trends whilst staying close to the brand identity. The new style saw a really great response, with a noticeable increase in engagement.
