MONOPOLY Animation Posts
As part of a content refresh for Monopoly, we developed a brand new look and feel for the brand's social channels. With a change in target audience, I developed a new illustrative style for the posts, taking the content away from stock images of the board.. The content was intended to tie into real time events and trends whilst staying close to the brand identity. The new style saw a really great response, with a noticeable increase in engagement. I illustrated and animated the posts, working alongside a copy writer to give the posts fun and engaging copy.
