Celebrity cruises - Taste of london sponsorship - The brief
To establish Celebrity Cruises as a leader of luxury food offerings in the Travel market.
Celebrity cruises - Taste of london sponsorship - The Solution
In order to establish Celebrity cruises as a leader in luxury food offerings we helped establish a relationship with Taste of London. As part of this sponsorship I developed a new art direction for the content and we created a hashtag that would tie to two brands together #TasteFor Travel. The art direction drew on elements of Japan, Italy and the Galapagos Islands. I created a hand painted look and feel including things such as cherry blossom, fish and wine. I also created a series of foodie images for social content as well as digital boards and a Snap Chat filters at the event. I attended the pre tasting event to shoot images of the food that were then used on social and in the event booklet. The look and feel was carried throughout the campaign and was used by the editors and designers in the event wrap up content.
