OPI New Orleans Collection — CANDICE GREEN

OPI NEW ORLEANS COLLECTION

To launch the OPI New Orleans Collection on instagram, I developed an art direction that would capture the essence of New Orleans through immersive lifestyle photography. I developed multiple mood-boards reflecting the vibrancy and culture found in the city. Once the direction was signed off I produced this series of photographs.

The sketches below show the original concepts signed off for production to begin.

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Here are some examples of the mood-boards used to develop the art direction for this campaign.

New Orleans themed Drinks/Cocktails

New Orleans themed Drinks/Cocktails

New Orleans French Quarter

New Orleans French Quarter

New Orleans Architecture/Back Drops

New Orleans Architecture/Back Drops

Mardi Gras