RAMONA’S - THE BRIEF

Ramona’s, The UK’s No.1 houmous brand. But they came to us with bigger plans: to become the No.1 dip brand too.

THE SOLUTION

So to launch their new range of Dips, We did what no dip brand had done before. We handed control to the people who love it most.
The strategy was simple: Ramona’s is too delicious to keep to yourself. So instead of staged product shots, we built a social-first challenge powered by a community that kept pushing it further.

The IDEA - WORLD’S BEST DIP

Introducing The World’s Best Dip. More than flavour. An experience. What you dip. Where you dip. How you dip. All taken to the next level.

We kicked things off with Ramona herself and from the start, she made one thing clear: this only works if everyone gets involved.
Letting the audience decide what the World’s Best Dip really looked like for the chance to become an official RAMONA’S creator. 

How IT CAME To LIFE

On TikTok, daily dips escalated fast, with more and more fans joining the challenge. On Instagram, the audience held the reins, voting through comments and polls for what dips they wanted to see next.
Ramona was right there with them, reacting in real time as it unfolded, using TikTok’s Stitch feature to let fans know exactly what she thought.
We challenged everything people thought they knew about dipping and turned it  into something impossible to ignore.

THE RESULTS

This was more than a seasonal launch; it was a community-driven movement. By prioritising fan advocacy and authentic taste-led content, the campaign delivered:

3.75M Views with a 16% spike in total channel following.

Record-breaking organic performance, outstripping all previous brand benchmarks.

Tesco Sales Milestone: The strategy culminated in the brand’s most successful product rollout within Tesco, proving that a fan-first approach drives tangible shelf-space ROI.